ABOUT US
Where Cozy Moments Begin
In Stockholm, our home is always full of life…
two girls: Cupcake (French Bulldog) and Lola (Maltese–Poodle mix),
and two British Shorthair girls: Annika and Olivia.
Designed for Real Life with Pets
We’ve always believed pets aren’t just companions—they’re family.
That’s why everything we create at FikaFur begins with one question:
Does this make everyday life with our pets more comfortable, safer, and better cared for—especially for them?
From everyday home care (like litter and cleaning essentials), to grooming routines, to outdoor protection and gear (like jackets, collars, and leashes), we design for the way life is actually lived—prioritizing comfort, durability, ease, and thoughtful details.
Essentials made with the same standards we expect for ourselves—at home and on the go.
Fika is our design lens.
In Sweden, fika is the quiet rhythm of everyday life—a pause to slow down, share warmth, and simply be together. For us, that rhythm naturally includes our pets—quiet walks, soft mornings, and unhurried evenings at home. We bring this spirit into everything we make, designing products that make care easier, moments together gentler, and everyday life lighter—so pets can relax and connection happens naturally.
That philosophy comes straight from our daily life.
Sometimes Cupcake returns from a potty break with a not-so-clean bum, and suddenly the rug and sofa aren’t part of a cozy moment anymore. So we created a waste bag made for real life—one that doesn’t just pick up, but also helps you wipe—so it’s easier to return to cozy.
And when we decided to turn these everyday moments into a brand, we learned something quickly: starting something new is never easy.
We work closely with local designers in Sweden—sometimes genuinely happy when we find shared taste and values in a detail; other times feeling defeated after long debates over the smallest things—how a strap should sit in the hand, how an edge should finish, how a surface should feel—because we all care, deeply.
We’ve also spoken with countless makers. Early conversations are often warm and full of agreement. But when it comes to quantities, standards, and real-world constraints, things don’t always work out—even when the vision is shared.
Along the way, we’ve also held onto another belief: caring for pets goes hand in hand with caring for the planet.
Every material we select is thoughtfully sourced for sustainability, natural texture, and long-lasting quality—so the products you live with feel good, last well, and can be used with a lighter footprint.
Still, we keep going.
Because we’re building something that brings joy to ourselves and our family—better care for our pets, a calmer home, and more ease in everyday life. And we believe we’re not alone. We’ll continue creating better essentials for people who share the same mindset: treating our fur family with the same care, respect, and design standards we expect for ourselves—so cozy moments don’t need to be forced. They can simply exist.